At Underwoods in Colchester we are celebrating Kia making automotive history with the announcement that J.D. Power has recognised the brand as the highest scoring nameplate in its 2016 Initial Quality Study (IQS).
Marking the first time in 27 years that a non-premium brand has topped the rankings, Kia’s rise to the top was driven by segment-leading performances from the Sportage and Soul, while Rio and Sorento all ranked in the top three of their respective categories.
“Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation. We are proud to sell Kia cars for the people of Colchester and welcome local residents to come down for a test drive!” said Gerry Wiggins from Underwoods.
After entering the overall top 10 for the first time in 2013, Kia placed second in the industry and led all non-premium makes in IQS in 2015.
Now in its 30th year, the annual J.D. Power IQS analyses responses from vehicle owners in 26 segments. IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership.
For full details of the Kia Range click here.